Smart Track and Check Solution

The issue of counterfeit goods is always a pressing concern for society, causing many consequences for businesses and consumers. Despite the strong measures taken by state management agencies, along with many solutions proposed to address this issue, such as regulations on invoices and documents in the circulation of goods, anti-counterfeiting packaging design, and anti-counterfeiting stamps (such as broken stamp, hologram stamp, fluorescent satmp, etc.). This problem still persists because each measure and solution has its own limitations. In particular, consumers - the group that suffers the most from counterfeit goods - have very little ability and few tools to verify the origin and ensure that they are buying genuine products and their other rights.

Based on the analysis of the demand and current situation of the traceability and authentication of product origin, HPT and our technology partners have successfully developed a solution that applies QR codes in identifying the origin of products, their status in the supply chain, and other relevant information. This solution not only helps to quickly determine product information (origin), but also manages and authenticates the product's circulation process from production to sale to consumers.

KEY FEATURES OF SOLUTION

1. For products:

  • Each product, in addition to the product information QR code, will have a separate identification QR code that includes: the product's unique identifier (ID) containing static information and a connection to the manufacturer's database
  • The identification QR code is automatically updated according to standard procedures as the product moves through the official distribution system at each stage (production, warehouse entry, warehouse exit, distributor, agent, retail store, purchaser)
  • The product status "has been purchased" is the end point of the information on the database associated with the identification QR code
2. For consumers:
  • Product origin tracing and authentication: By scanning the product's QR code, users will receive full information about the product (characteristics, production date, expiration date, detailed features, comparison with the distribution area, etc.), relevant inquiries, and especially the status of "Product (ID) sold or unsold"
  • Authenticating the "purchased" status by scanning the product's ID QR code
  • Viewing and submitting reviews, comments on the product
  • Participating in promotional programs
  • Accumulating points when purchasing products
  • Checking for participating incentives by manufacturer, brand
  • Participating in manufacturer, brand affiliation programs to increase opportunities for accumulating points and redeeming rewards

    From tthose features, consumers will receive more value than traditional shopping, especially in terms of being able to limit buying counterfeit, copied, and imitated products. 

3. For manufacturers, brands:
  • Manage product information seamlessly from production to the end consumer through QR code (information and identification): product information, progress of goods circulation, inventory status, category, quantity sold, etc.
  • Easily update product information from centralized database.
    Interact directly with customers to exchange information, answer questions, address customer rights, etc.
  • Implement marketing campaigns, direct marketing to consumers.
  • Perform multidimensional analysis and statistics on products, markets, and consumers.
4. For distributors:
  • Participate in the product supply chain by scanning the product's QR code to verify that the goods have reached the distribution stage according to their proper channel and role in the manufacturer's supply chain. This helps to prevent counterfeiting and tampering during transportation to its destination.
  • Prevent sales flooding, market invasion, and incorrect distribution channels. Quickly capture information on goods that are being consumed in a specific and detailed manner.
  • Conveniently interact with the manufacturer.

OUTSTANDING ADVANTAGES OF SOLUTION

A unique QR code is directly printed on each product unit during the production process and includes multiple fields of information, making it convenient, easy, and complete to trace all information about the product from production to any point of inspection, anywhere and anytime.

The automatic QR code printing process on products at the factory will avoid inadvertent or deliberate errors caused by human labeling.

Any participant in the supply and circulation process of the product (manufacturer, distributor, agent, consumer) can use their available mobile devices to check the origin, verify the status and thus detect abnormalities in the product through the available information search.

The manufacturer can know the status of all its products throughout their lifecycle in real-time.

The product management solution process is completed by verifying the "sold" product, which helps to limit counterfeiting and trace the entire product circulation process to isolate and accurately determine the location where the product has been interfered with (fake, counterfeit).

Reports and statistics can be customized as required to promptly serve the manufacturer in planning production, distribution, and promotion.

PROCESS OF OPERATION OF SMART TRACK AND CHECK SOLUTION

The complete operating process of the solution for product origin management, tracing, and authentication is described here. This is the most comprehensive process when applying the solution: from production at the factory to the point of purchase by the consumer. In specific cases, the solution may be applied after the product has been manufactured but before it is circulated, distributed, and retailed, and HPT will provide direct consultation during implementation.

BENEFITS

  1. Protecting the reputation and brand of the manufacturer
  2. Easy control of distribution channels, Preventing unauthorized selling and distribution beyond authorized channels or regions
  3. Real-time updating of flexible and diverse loyalty programs, promotions, etc. to customers
  4. Aggregating information from the market database, easily analyzing and building product strategies, sales strategies
  5. Protecting consumers from purchasing counterfeit, fake, and low-quality goods
  6. Building a community of genuine manufacturers, brands, supply chains, and responsible consumers, ensuring the rights and interests of all parties